Consumer Goods
TrendingImagine Marketing (boAt)
Parent of boAt — India's top audio and wearables brand with strong D2C economics and an IPO on the horizon.
Indicative Price
₹950
1Y Change
+12.4%
Market Lot
100
Lot Value
₹95,000
Market Cap
Not disclosed
Buy in 3 simple steps
- 1Quantity
- 2
- 3
How many shares?
Minimum lot · 100 shares
Order value
₹95,000
Price History — 18 Months
Indicative unlisted-market prices · illustrative sample data
Desk Research Notes
boAt leads India's audio and wearables market by volume, built on a capital-efficient, marketing-led D2C model with strong marketplace distribution.
After deferring its IPO during the funding winter, the company has returned to profitability, and a refreshed listing attempt is on the desk's watchlist.
Key Financials
| Metric | FY24 | FY25 |
|---|---|---|
| Revenue (₹ Cr) | 3,100 | 3,300 |
| PAT (₹ Cr) | -129 | 60 |
| Market Share – Audio (%) | 31 | 33 |
| Gross Margin (%) | 27 | 29 |
Illustrative figures · verify with latest filings
Frequently Asked
Did boAt withdraw its IPO?
Its earlier DRHP was deferred amid weak markets; a fresh attempt is expected.
What is the biggest risk?
Intense price competition in wearables and dependence on imported components.
How does it make money?
Brand-led margins on audio products and wearables sold via marketplaces and its own channel.
Interested in Imagine Marketing (boAt)?
Request a current desk quote — availability and pricing confirmed within one business day.